Sunday, October 09, 2016

World Post Day 2016 : UPU launched a new poster for the 2016–2018 period

The UPU helps facilitate awareness with its World Post Day by designing and distributing posters for display across the globe. In 2016, the UPU launched a new poster for the 2016–2018 period.

Although World Post Day is not guided by a particular theme, the UPU's latest poster design embodies the UPU's three strategic pillars: innovation, integration and inclusion.

Just as Posts innovate to remain relevant in the changing communication landscape, the UPU has chosen innovative designs for the new World Post Day poster. Using Pantone colour inks specially layered onto high-quality Swiss–made paper to produce the blue and gold design, the physical elements of the poster represent innovation unto themselves.

The emblem's design represents the two remaining pillars, integration and inclusion. The crisscrossed arms and layered colours act to show the integration of knowledge and processes, enabling seamless and affordable services for all. The intertwined design was inspired by the Celtic knot, which itself has Persian roots. Finally, the clasped hands represent how the Post connects and includes people around the world.

More than 80 Posts have ordered some 70,000 posters in seven available languages: English, French, Spanish, Portuguese, Arabic, Russian and Chinese.

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